{"id":10324,"date":"2024-06-13T10:48:57","date_gmt":"2024-06-13T17:48:57","guid":{"rendered":"https:\/\/www.davina.us\/blog\/?p=10324"},"modified":"2024-06-13T10:48:57","modified_gmt":"2024-06-13T17:48:57","slug":"hedy-lamarr-assiut","status":"publish","type":"post","link":"https:\/\/www.davina.us\/blog\/2024\/06\/hedy-lamarr-assiut\/","title":{"rendered":"Who&#8217;s That Wearing Assiut?  Hedy Lamarr"},"content":{"rendered":"<p>In 1949, the film &#8220;Sampson and Delilah&#8221; took the world by storm.\u00a0 Starring legendary beauty Hedy Lamarr and Hollywood hunk Victor Mature it was an absolute blockbuster!<\/p>\n<p>Costume designer Edith Head used Egyptian Assiut cloth to create this slinky two-piece ensemble. I previously wrote about this costume in the post: <a href=\"https:\/\/www.davina.us\/blog\/2013\/01\/an-assiut-gown-hedy-lamarr-edith-head-and-delilah\" target=\"_blank\" rel=\"noopener\">An Assiut Gown: Heady Lamarr, Edith Head, and Delilah<\/a>.<\/p>\n<p>Since then, I&#8217;ve found this fantastic film clip of the movie scene from Samson &amp; Delilah where you can see this ensemble in action.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"580\" height=\"327\" src=\"https:\/\/www.youtube.com\/embed\/OQP1oS1HdrM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=368&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3>Delilah&#8217;s\/ Hedy Lamarr&#8217;s Assiut Dress: Selling Beauty<\/h3>\n<p>Paramount knew it had a hit on its hands when the movie debuted in late 1949. Hedy&#8217;s image as the exquisite Delilah sold beauty products from basic soap to glamourous face powder. Paramount Pictures capitalized on their beautiful star, leasing her image out through their marketing and sales departments for global advertising.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10325\" data-permalink=\"https:\/\/www.davina.us\/blog\/2024\/06\/hedy-lamarr-assiut\/hedylamar-luxsoap-1949-web-copy\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=360%2C466&amp;ssl=1\" data-orig-size=\"360,466\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"HedyLamar-LuxSoap-1949.web copy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=232%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=360%2C466&amp;ssl=1\" class=\"aligncenter size-full wp-image-10325\" src=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?resize=360%2C466&#038;ssl=1\" alt=\"Hedy Lamarr c. 1949 - Lux Soap Advert\" width=\"360\" height=\"466\" srcset=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?resize=232%2C300&amp;ssl=1 232w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?resize=116%2C150&amp;ssl=1 116w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" data-recalc-dims=\"1\" \/><\/p>\n<p>It is unlikely that Hedy would have consented willingly to have her image used with sketchy products like diet pills and weight loss supplements. You can spot Hedy wearing the iconic assiut gown on the right of the image bar right below the text, &#8220;Listen to Hedy Lamarr!&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10328\" data-permalink=\"https:\/\/www.davina.us\/blog\/2024\/06\/hedy-lamarr-assiut\/hedy-lamar-dietpills-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/Hedy-Lamar-DietPills.jpg?fit=360%2C447&amp;ssl=1\" data-orig-size=\"360,447\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Hedy-Lamar-DietPills\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/Hedy-Lamar-DietPills.jpg?fit=242%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/Hedy-Lamar-DietPills.jpg?fit=360%2C447&amp;ssl=1\" class=\"aligncenter size-full wp-image-10328\" src=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/Hedy-Lamar-DietPills.jpg?resize=360%2C447&#038;ssl=1\" alt=\"Hedy Lamarr as Delilah selling diet pills\" width=\"360\" height=\"447\" srcset=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/Hedy-Lamar-DietPills.jpg?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/Hedy-Lamar-DietPills.jpg?resize=242%2C300&amp;ssl=1 242w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/Hedy-Lamar-DietPills.jpg?resize=121%2C150&amp;ssl=1 121w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" data-recalc-dims=\"1\" \/><\/p>\n<p>When an image is too generic, some companies boldly state the actress&#8217;s name, film, and production company. Here Hollywood makeup artist Max Factor has a beauty product launch with the film introducing different shades of &#8220;Amber.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10326\" data-permalink=\"https:\/\/www.davina.us\/blog\/2024\/06\/hedy-lamarr-assiut\/hedylamar-maxfactor-1949\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-MaxFactor-1949.png?fit=360%2C474&amp;ssl=1\" data-orig-size=\"360,474\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"HedyLamar-MaxFactor-1949\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-MaxFactor-1949.png?fit=228%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-MaxFactor-1949.png?fit=360%2C474&amp;ssl=1\" class=\"aligncenter size-full wp-image-10326\" src=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-MaxFactor-1949.png?resize=360%2C474&#038;ssl=1\" alt=\"\" width=\"360\" height=\"474\" srcset=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-MaxFactor-1949.png?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-MaxFactor-1949.png?resize=228%2C300&amp;ssl=1 228w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-MaxFactor-1949.png?resize=114%2C150&amp;ssl=1 114w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" data-recalc-dims=\"1\" \/><\/p>\n<p>Of course, while beautiful, Hedy is now better known for her biggest role &#8211; the inventor of the internet.\u00a0 You can read more about her contributions and innovations in technology widely around the web. <a href=\"https:\/\/www.womenshistory.org\/education-resources\/biographies\/hedy-lamarr\" target=\"_blank\" rel=\"noopener\">Here&#8217;s an article<\/a> to get you started.<\/p>\n<p>I&#8217;m always delighted when I spot this gown in new places.\u00a0 Thanks for joining me in this delightful journey of this Cloth of Egypt, Assiut aka Al-Tally.<\/p>\n<p style=\"text-align: right;\"><strong><em>Happy Dance and Costuming,<\/em><\/strong><br \/>\n<strong><em>Dawn Devine ~ Davina<\/em><\/strong><br \/>\n<strong><em>June, 2024<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.davina.us\/blog\/2024\/06\/hedy-lamarr-assiut\/\"><img width=\"116\" height=\"150\" src=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=116%2C150&amp;ssl=1\" class=\"alignleft tfe wp-post-image\" alt=\"Hedy Lamarr c. 1949 - Lux Soap Advert\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?resize=232%2C300&amp;ssl=1 232w, https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?resize=116%2C150&amp;ssl=1 116w\" sizes=\"auto, (max-width: 116px) 100vw, 116px\" data-attachment-id=\"10325\" data-permalink=\"https:\/\/www.davina.us\/blog\/2024\/06\/hedy-lamarr-assiut\/hedylamar-luxsoap-1949-web-copy\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=360%2C466&amp;ssl=1\" data-orig-size=\"360,466\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"HedyLamar-LuxSoap-1949.web copy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=232%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=360%2C466&amp;ssl=1\" \/><\/a><p>In 1949, the film &#8220;Sampson and Delilah&#8221; took the world by storm.\u00a0 Starring legendary beauty Hedy Lamarr and Hollywood hunk Victor Mature it was an absolute blockbuster! Costume designer Edith Head used Egyptian Assiut cloth to create this slinky two-piece ensemble. I previously wrote about this costume in the post: An Assiut Gown: Heady Lamarr, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"class_list":["post-10324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.davina.us\/blog\/wp-content\/uploads\/2024\/06\/HedyLamar-LuxSoap-1949.web-copy.jpg?fit=360%2C466&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2YZtR-2Gw","_links":{"self":[{"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/posts\/10324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/comments?post=10324"}],"version-history":[{"count":4,"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/posts\/10324\/revisions"}],"predecessor-version":[{"id":10332,"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/posts\/10324\/revisions\/10332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/media\/10325"}],"wp:attachment":[{"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/media?parent=10324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/categories?post=10324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davina.us\/blog\/wp-json\/wp\/v2\/tags?post=10324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}