{"id":3630,"date":"2016-01-18T21:37:13","date_gmt":"2016-01-19T05:37:13","guid":{"rendered":"http:\/\/www.davina.us\/blog\/?p=3630"},"modified":"2016-01-18T21:37:13","modified_gmt":"2016-01-19T05:37:13","slug":"makeup-monday-high-end-vs-low-end","status":"publish","type":"post","link":"https:\/\/www.davina.us\/blog\/2016\/01\/makeup-monday-high-end-vs-low-end\/","title":{"rendered":"Makeup Monday: High End vs. Low End"},"content":{"rendered":"

YouTube Makeup Videos<\/h2>\n

You\u2019ve heard the term Beauty Guru floating around the web.\u00a0 <\/span>You\u2019ve probably seen lists of \u201cBeauty Guru\u2019s to Follow,\u201d or articles on the \u201cBest of Beauty on YouTube.\u201d These days, these ladies and gentlemen are mentioned everywhere, in blogs, articles around the web, and even in mainstream fashion magazines! \u00a0You might already be totally hooked on some favorites and have subscribed to their YouTube channels. At their best, YouTube beauty gurus are fun, informative, and inspirational.\u00a0 <\/span>At worst, they are fake, cheesy, annoying, or simply tragically messy.\u00a0<\/span><\/p>\n

\"High-End\/LowToday, I would like to draw your attention to a particular style of video that is popular amongst the beauty guru set – the department store vs. drugstore showdown. \u00a0 <\/span><\/p>\n

The mission of this style of video is to provide visible proof of these three beauty truths: <\/span><\/p>\n

    \n
  1. Application technique is more important than makeup quality. \u00a0\u00a0<\/span><\/li>\n
  2. Good tools are essential, and are available at every price point.<\/span><\/li>\n
  3. There are low end dupes for virtually every high end cosmetic product.<\/span><\/li>\n<\/ol>\n

    The formula for this style of video is pretty straight forward. A beauty guru will do the research to hunt down duplicate products in from both high-end and drugstore cosmetic lines.\u00a0 <\/span>They will then film themselves applying their makeup, so you can see the technique they use to create the final look.\u00a0 <\/span>The viewer has the opportunity to do a side-by-side comparison of the look, products, and technique, which they can then use to inform their purchasing decisions.<\/span><\/p>\n

    Here is a sampling from the many-many \u201cHigh-end – Low-end,\u201d \u201cDepartment Store vs Drugstore,\u201d or \u201cFancy vs Frugal\u201d style videos available on YouTube today.\u00a0 This collection of videos includes some of my favorite\u00a0<\/span>Guru\u2019s in action, and is a great\u00a0place to start if you\u2019re interested in watching this style of video.\u00a0<\/span><\/p>\n

    Good luck in your hunt for the perfect products, tools and techniques to up your makeup game!<\/p>\n

    Dawn Devine ~ Davina<\/em><\/strong>
    \nJan. 18, 2016<\/p>\n

    __________________<\/p>\n

    Emily Noel<\/b> – One of the most well respected beauty guru\u2019s for her professional presentation method and honest reviews, Emily lets you know the prices at the time of filming so you really get a sense of the real cost differences between both sides. \u00a0Although her look she creates is a day look, these same products can be effectively used to create a stage-worthy performance face. <\/span><\/p>\n