Assiut/Assuit Design

Assiut in High Fashion: Etro Collection – Spring 2014

Assiut makes a splash on the high-fashion runway in the Etro spring 2014 collection during fashion week in Milan. Designed by Veronica Etro and inspired by vintage photos from her family’s Bohemian past, her collection includes beautiful silk floral and paisley prints the Italian design house known for.  These luxurious silk is paired with the drape and shine of modern assiut. Dresses, tanks, and fringed scarves made from densely embroidered assiut cloth add a vintage flavor to this lighter, brighter take on boho eclecticism.  Want to see more?  Be sure to watch the runway who’s to catch the back views of the assiut halter dress at center, and a gorgeous coat that moves with the weight and swing that only assiut can bring to a garment.

Watch the runway show on Fashiontv
See photos of the show over on Vogue
Photos below from

By Davina

Davina ~ Dawn Devine is a belly dance costume designer, dance instructor and author of more than a dozen publications on Middle Eastern dance.