Assiut in Fashion – Toroz


Toroz – Modern Egyptian Design
Traditional Assiut Details

I recently discovered an amazing young designer Lobna Zogheib, founder of the label Toroz.  These lovely garments are modern and fashionable featuring accents of traditional embroidery from Sohag and Siwa oasis.  Lobna strives for her garments to be, “a gateway between cultural iconic craftsmanship and modern-day fashion style.”

Toroz is making an impact in the Egyptian fashion scene, with key figures collecting and wearing her pieces.  One of the most prestigious collectors of Toroz is the Egyptian Minister of Culture, Dr. Ines Abdeldaym.

If you’re interested in learning more about Toroz, or even picking up a piece for yourself, visit the company’s Instagram account follow, and DM them directly for more information.

Until The Next Post!

Dawn Devine ~ Davina
March 2023



By Davina

Davina ~ Dawn Devine is a belly dance costume designer, dance instructor and author of more than a dozen publications on Middle Eastern dance.